Pressure washing is a crowded trade with a low barrier to entry, which means the winners are the ones who look established. Your Google listing is where established is decided, and Google Maps ranking is how often you get the chance.
Know when not to use pressure
The real skill in this trade is soft washing a roof or a painted surface instead of blasting it. Say so on your profile. It separates you from the person with a rented machine and it is what a careful homeowner is hoping to read.
Categories and services
Primary: Pressure Washing Service. Secondaries: Window Cleaning Service, Gutter Cleaning Service, Roof Cleaning Service, Deck Builder or House Cleaning Service where accurate. Services list: house soft wash, driveway and concrete cleaning, roof soft wash, deck and fence cleaning, gutter brightening, rust and oil stain removal, commercial flatwork, holiday prep cleaning.
Before and after is the whole marketing budget
No trade produces more obvious proof. Shoot the same angle before and after every job and upload weekly. A profile full of half clean driveways sells itself.
Reviews on the day, from the driveway
The customer is standing in front of a transformation. Ask right then with a direct link. Weekly review flow keeps you visible and keeps you looking current.
Route density is profit
Two jobs on one street beat two jobs across town. A ranking heat map shows where you appear across a grid of your area, so you can aim the review requests, posts and photos at the neighbourhoods where the next job costs you almost no drive time.
Run it monthly
Re-run the heat map every month and you get a straight answer about whether your visibility is growing where it pays.